In February of this year, we made our first HUGE step of launching our premium, Icelandic brand in the US by introducing our lemon & lemon-mint Cod Liver Oil to the market. We have been so thrilled to see the positive feedback surrounding these two products! It has been so cool to see the various reactions to trying them for the first time… children widening their eyes at the sound of “liquid cod liver oil” but then loving the taste, young couples daring each other to just “try it” and then buying two bottles on the spot, and especially all those who shared stories of their grandparents “shoving that stuff down their throat” just to be extremely shocked when they could only taste FRUIT and not FISH. All of you have been such a pleasure to meet, and we are so happy to be a part of your lives.
You all have loved the Cod Liver Oil, there’s no doubt about that. That’s why we are very excited to introduce our next 3 products to the US! We will be launching these new products at Expo East in Baltimore, MD on September 13-15, and they will be available online shortly after. Let’s dive into these new products and discuss their differences, shall we?